Thursday, 16 January 2014

Burberry Prorsum UPDATE 1

So far we've come together twice, this was wednesday and today. Yesterday after class we came together and we just began brainstorming, we found out that everyone in the group had loads of ideas for the fashion show and had a good idea of which direction we wanted to go in which made it a lot more exciting to get started. 

The ideas we have so far is going into the theme of the Paddington bear as this is something typically english and so is Burberry.
The interior would be designed as it would be in Paddington station, putting the Paddington logo in the beginning of the catwalk where the models come out to start their 'walk'. (This is again something typically London-ish). Our fashion show would be in February 2015 for fall/winter and as the weather is mostly rain and snow we had the idea of putting water sprinklers right above the Burberry building to make it look like it's pouring while the show is going on. The catwalk itself would work with touchscreen so that when the models walk over it, it looks like their walking into puddles which would represent the modern technology Burberry uses.  We would keep it very abstract and elegant, and not over decorate it as Burberry's past fashion shows were always very simple. Going further in the theme of Paddington the clothing collection would mainly be in the colors red, blue and yellow. It will show a new collection of wellington boots and trench coats.  The models will be all british, just like Burberry does every fashion show. The invitation will be a train ticket and the goodie bag will have the schedule of the show in a form of a passport and a Paddington 'Burberry' bear in a small suitcase. We'll also add a lipstick of the Burberry collection to promote it. 

This is our initial idea and as the days go further this may change.   

Today we started out all together with having a look at the Burberry report of last year's term. As we could use some things for this term's report. It made it a lot less stressful knowing where to start and having an idea about the company. After that, we began with organizing everything and dividing the work among everyone and immediately started working. 

Sarah and Alysia started on the report while Charnah created a pinterest page and Zoe a blog.
After creating the pinterest blog, Charnah started making the credentials. 
Roshana was ill today, but we kept her updated on everything that was happening. 

Overall we're very happy about what we've achieved so far, although we're quite confused about the task. We didn't get too much information, which makes it a bit harder for us.


No comments:

Post a Comment